Best white-label social media management platforms for agencies (2026)
Last updated September 2026 · 9 platforms compared
The AI agent for agencies managing large numbers of clients, deliver it under your brand without building from scratch. Put your logo on Aidelly, run it on your custom domain, and give clients reports with your name on them. Approvals and team controls ensure clients only see your agency, never the tool, across 11 platforms.
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How the white-label platforms compare
Every tool below sells white label social media management to agencies. What separates them is how deep the rebranding goes, which plan it sits on, and whether the bill grows with your client count. Where a vendor does not publish a figure we say so instead of guessing.
| Tool | White-label depth | Client-facing branding | Reseller billing | Approval chain | Per-client workspaces | Pricing |
|---|---|---|---|---|---|---|
| Cloud Campaign | Listed on every paid plan, described as standard white-labeling on Freelancer and Team and advanced white-labeling on Agency | White-labeled dashboard, white-labeled subdomain, custom domain, white-labeled email domain, white-labeled marketing materials and pitch deck | Verify on Cloud Campaign's pricing page | Verify on Cloud Campaign's pricing page | Freelancer starts at 1 workspace and extra workspaces are $49/month; Team and Agency start at 5 workspaces with extras at $29/month and $35/month | Freelancer $49/month, Team $199/month, Agency $299/month; billed annually $41, $165 and $249/month |
| Sendible | Listed as a paid add-on on the Elite and Enterprise tiers | Brand colours, logo, edited system email notifications and your own web domain | Verify on Sendible's pricing page | Verify on Sendible's pricing page | Core 1 workspace (6 profiles), Plus 3, Premium 7, Elite 15, Enterprise 50 | Verify on Sendible's pricing page; the plan prices render only after you pick a currency, and the white-label add-on fee is not published |
| Vista Social | Custom domain on Professional and Advanced; white-labeled reports and dashboard from Scale upward | Custom domain on all paid plans, branded reports and dashboard on Scale and Enterprise | Verify on Vista Social's pricing page | Single-stage approvals on Professional, multi-stage from Advanced upward | Sold as profiles and users: Professional 15 profiles and 2 users, Advanced 30 and 4, Scale 70 and 8, Enterprise unlimited | Professional $79/month or $758/year, Advanced $149/month or $1,430/year, Scale $349/month or $3,638/year, Enterprise custom |
| SocialPilot | None on Essentials or Standard, white-label reports on Premium, advanced white label on Ultimate | Branded reports on Premium; the advanced white-label set on Ultimate | Verify on SocialPilot's pricing page | Client approval on Premium, client approval workflows on Ultimate | Sold as accounts and users: Essentials 5 accounts and 1 user, Standard 10 and 3, Premium 20 and 6, Ultimate 40 and unlimited users | Essentials $20/month, Standard $40/month, Premium $100/month, Ultimate $200/month; annual $17, $34, $85 and $170/month |
| Aidelly | Included on the Agency plan with no add-on fee; not available on Launch or Scale | Your logo, brand name, colours, custom app domain, sending domain for client emails, branded PDF reports, agency image watermark, and toggles that hide vendor chrome | None. You invoice your clients yourself, outside the product | One sign-off gate: member posts are held for owner or admin approval with every action logged, and clients approve from a branded link on your domain without a login | Unlimited client workspaces, each with its own AI credit allocation and optional BYOK key | $349/month, or $279/month billed yearly, on the Agency plan |
| Loomly | None on Starter; custom branding and a branded subdomain on Beyond and Enterprise | Custom branding, branded subdomain, custom favicon, logo | Verify on Loomly's pricing page | Approval workflows on every plan, custom roles and workflows on Beyond | Sold as users and social accounts: Starter 3 users and 12 accounts, Beyond unlimited users and 60 accounts, Enterprise 61 accounts and up | Starter $65/month or $49/month annually ($588/year), Beyond $332/month or $249/month annually ($2,988/year), Enterprise custom |
| Zoho Social | Portal customization and agency-branded reports on the Agency and Agency Plus plans; custom domain and full white label are not stated on the pricing page | Portal customization and agency-branded reports; verify custom domain support with Zoho | Verify on Zoho Social's pricing page | Verify on Zoho Social's pricing page | Agency covers 10 clients and 5 team members, Agency Plus covers 20 clients and 5 team members, at 14 channels per client | Verify on Zoho Social's pricing page; prices render per region and the page shows only per-brand and per-member placeholders, with yearly billing advertised as saving 33% |
| Agorapulse | Branded report exports on all plans; a branded dashboard is part of the Custom plan | Branded report exports, custom roles on the Custom plan | Verify on Agorapulse's pricing page | None on Standard, simple one-step on Professional, full on Advanced, multi-step on Custom | Standard, Professional and Advanced each list 1 user and 10 profiles; Custom lists unlimited profiles | Standard $79, Professional $119, Advanced $149 per month, with annual pricing advertised as saving up to 20%; Custom is tailored |
| Metricool | Listed on the Custom plan only | White label on the Custom plan; Free, Starter and Advanced render as Metricool | Verify on Metricool's pricing page | Post approval on Advanced and Custom; not on Free or Starter | Sold as brands: Free 1 brand, Starter up to 5 or 10 brands, Advanced up to 15, 25 or 50 brands, Custom negotiated | Billed annually: Starter $20/month for up to 5 brands or $36/month for up to 10; Advanced $53/month for up to 15 brands, $85/month for 25 and $159/month for 50. Billed monthly: $25, $45, $67, $107 and $210. Custom on request |
Competitor prices and plan inclusions were read from each vendor’s own pricing page on 2026-09-10. Vendors change pricing without notice, so check the linked page before you buy.
Verdicts
Cloud Campaign. The category incumbent for white-label agencies, and the only tool here that white-labels on its cheapest paid plan. Aidelly vs Cloud Campaign.
Sendible. A long-standing agency platform where the white-label dashboard sits behind the top two tiers and is sold as a paid add-on. Aidelly vs Sendible.
Vista Social. Cheaper than most at the entry tier, but the branded dashboard only arrives on the $349/month Scale plan. Aidelly vs Vista Social.
SocialPilot. The low-cost option for small teams, with white-label reports on Premium and the fuller white-label set only on Ultimate. Aidelly vs SocialPilot.
Aidelly. Worth a look if you want white label included in the plan price with unlimited client workspaces, and you are willing to trade a shorter track record for that.
Loomly. Strong on calendar and approval workflow, but the branding it offers is a branded subdomain rather than a full white label. Aidelly vs Loomly.
Zoho Social. The cheapest way into agency features if you already run Zoho, though what it calls portal customization is narrower than a white label. Aidelly vs Zoho Social.
Agorapulse. Good inbox and reporting for a single operator, but the white label stops at exported reports unless you are on a custom plan. Aidelly vs Agorapulse.
Metricool. The cheapest per brand of anything here, but white label is only on the Custom plan, so you have to talk to sales to get it. Aidelly vs Metricool.
Where Aidelly is not the answer
Cases where one of the tools above is the better buy.
- White label is an Agency-plan feature at $349 per month. If you have one or two clients, Cloud Campaign white-labels on a $49 per month Freelancer plan and will cost you less until you grow.
- The unified inbox covers 8 platforms while publishing covers 11, and LinkedIn inbox support is still pending API approval. If replying to LinkedIn comments inside one tool is the job, this is not the tool yet.
- There is no reseller billing inside Aidelly. You invoice your clients yourself, and Aidelly does not collect payment from them on your behalf.
- Aidelly is software, not a service. We do not write or design your clients’ content, so if you need an invisible production team you want a white-label services provider instead.
White label software vs white label services
“White label social media” means two completely different purchases, and most comparison articles quietly blur them. Work out which one you are buying before you shortlist anything, because the wrong one wastes a month.
White label software
You do the work, under your brand
You license a platform, put your logo and domain on it, and your team creates and schedules the content. You keep the margin and the client relationship, and you carry the production work.
- Costs tens to low hundreds of dollars a month
- Scales with your team, not your invoice
- You own quality control and turnaround
- Aidelly is this. So are Cloud Campaign, Sendible and SocialPilot.
White label services
Someone else does the work, under your brand
You outsource the actual writing, design and posting to another agency who stays invisible. You resell it at a markup. You keep the client relationship and hand over the production.
- Usually priced per client per month, often $300 to $1,500
- Scales with your client count, directly
- Turnaround and quality depend on your provider
- Aidelly is not this. We do not write your clients’ content for them.
Which one do you actually need?
- You have people who can write. Buy software. Paying per client for content you could produce in-house is the fastest way to give away your margin.
- You are selling social but cannot staff it. Buy a service, at least until volume justifies hiring. Software will not write anything for you.
- You are somewhere in between. Most growing agencies are. Software plus AI drafting covers a surprising amount of the middle, which is the gap Aidelly is built for, but a human still reviews everything before it ships.
If you landed here looking for a service, we are genuinely not it, and we would rather say so than sell you a trial you will cancel. If you want the software, keep reading, or see how we compare with Cloud Campaign.
Three Ways Aidelly Becomes Yours
White-labeling is included on the Agency plan, no add-on fee, no separate contract.
Your brand, end to end
Swap every Aidelly mark for your own logo, name, colors, emails, and social previews. Auto-stamp every published image with your watermark, set once at the agency level, override per workspace, disable per post.
Your own custom domain
Run the whole platform, app and client-facing emails, on a domain you control. Domains connect with a guided DNS setup.
Branded client reports
Deliver polished analytics reports with your agency’s name on them. Proof of work that markets you while it informs the client.
Client-facing controls
Per-workspace toggles to hide Earn, Rewards, Feature Requests, Leaderboards, and the tier badge from client view. Clients only see what you want them to see.
Workspace admin role
Delegate workspace management to team members without giving up billing. Admins can edit white-label settings and manage members; only the owner controls billing.
Demo mode
A per-user toggle that hides tier, usage, and upgrade chrome, perfect for screen recordings and live demos when you don't want clients seeing platform plumbing.
Sell the Outcome, Not the Tool
When clients log into a platform with your branding on your domain. Clients aren’t using someone else’s tool, they’re using your agency’s product. That means higher perceived value, stickier retention, and pricing power.
- Clients never see the Aidelly name, only yours
- Branded reports double as marketing for your agency
- Unlimited client workspaces with isolated AI credits and keys
- All 11 platforms, AI content, inbox, and automation included
White-Label Setup: A Step-by-Step Guide
No engineering, no separate deployment, everything is configured from Settings. Here is exactly how it works.
- 1
Apply your branding
In Settings → White label, replace every Aidelly mark with your own. Changes preview instantly before you save.
- Upload your logo (light and dark variants) and set your brand name.
- Choose your brand color. It applies to buttons, accents, and emails.
- Save, then click "Apply branding" to push it live across the app.
- 2
Connect your custom domain
Open the Domains tab and add the domain (or subdomain) you want the app to run on.
- Enter your domain, e.g. app.youragency.com.
- Add the CNAME record we show you to your DNS provider.
- Aidelly verifies automatically; status moves to "Live" once DNS propagates (usually minutes).
- 3
Set up your sending domain
So client-facing emails come from your domain, verify a sending domain in the Email tab.
- Add your sending domain, e.g. mail.youragency.com.
- Add the DKIM and SPF records we generate to your DNS.
- Once verified, all notification and report emails send from your brand.
- 4
Onboard your clients
Create one workspace per client so everything stays cleanly separated.
- Add a workspace per client and invite their team members.
- Set a per-workspace AI credit allocation so no client drains the pool.
- Optionally add a per-workspace BYOK key, then start publishing.
Prefer white-glove setup? We’ve got you.
You don’t have to do any of this alone. When you upgrade to the Agency plan. You can add white-glove setup for a fee, our team schedules a personalized onboarding session covering branding, your custom domain, your sending domain, and getting your first clients live.
Make Aidelly Your Agency’s Platform
White label, custom domain, and branded reports come with the Agency plan. Start a free trial and rebrand it today.
For Agencies
Features
White label FAQ
What is white label social media management?
White label social media management is when an agency delivers social media services to clients under its own brand, using software built by someone else. The client sees the agency's logo, colours and domain; they never learn which platform is underneath. It matters because it turns a reseller relationship into a product relationship. You are selling your agency's system, not passing through a vendor.
What is the difference between white label software and white label services?
White label software means you license a platform, put your branding on it, and your own team creates the content. You keep the margin and carry the production work. White label services means another agency writes and posts the content invisibly and you resell it, usually priced per client per month. Aidelly is software. We do not write your clients' content for them, and if that is what you need we would rather point you elsewhere than sell you a trial you will cancel.
Can I resell Aidelly to my clients as my own product?
Yes. That is what the Agency plan is for. Clients log in at your domain, see your logo and colours, receive emails from your sending domain, and get reports branded as yours. The vendor chrome, plan badges, referral links, feature requests, can all be switched off, so nothing points back to us. What you cannot do is claim you built the underlying platform if a client asks directly.
How much does white label social media software cost?
Aidelly includes white label on the Agency plan at $349 per month, or $279 per month billed yearly, with unlimited client workspaces. Most tools in this category price per client workspace or per seat instead, so the bill grows every time you win an account. That is the number worth comparing: model your cost at three times your current client count before committing to any annual plan, ours included.
Is white labeling legal?
Yes. White labeling is a standard commercial arrangement. You are licensed to present the software under your own brand, and Aidelly's Agency plan grants that explicitly. What you cannot do is claim you built the underlying platform if a client asks directly. Rebranding the interface is normal; misrepresenting authorship is not.
What exactly gets rebranded?
Your logo, brand name, colours, transactional emails and social link previews. You also get a custom app domain your clients log in to, branded PDF client reports, an agency-wide image watermark, and a dedicated sending domain so client emails come from you. Client-facing chrome that would reveal the vendor, the referral programme, rewards, feature requests, plan badges, can be switched off.
Do my clients need their own logins?
Only if you want them to have one. You can run everything yourself and send branded reports as links clients open without an account, or give each client a login to their own workspace on your domain. There is also a workspace admin role so a non-billing team member can manage settings without seeing your billing.
How do clients connect their social accounts without sharing passwords?
You send a connect link. The client clicks it and authorises their own Facebook, Instagram, LinkedIn, TikTok or other account directly with that platform, so credentials never pass through you. This is the part agencies expect to be painful when onboarding at volume, and it is the part that is genuinely easy.
How long does white label setup take?
Branding, logo, colours, emails, is minutes. The custom domain needs a DNS record and then propagation, usually under an hour and occasionally up to a day depending on your registrar. The sending domain needs DKIM and SPF records. We will do the whole setup with you if you would rather not touch DNS.
Can I white label on a cheaper plan?
No. White label, the custom domain and branded reports are Agency-plan features. Launch and Scale include the publishing, AI and inbox tooling but render as Aidelly. We would rather say that plainly than have you subscribe and discover it.
What is a white label social media reseller?
A white label social media reseller sells social media management to its own clients under its own brand, while the platform doing the work stays invisible. The reseller owns the client relationship, sets the price, and issues the invoice. Aidelly supports that model on the Agency plan through a custom domain, your branding, and unlimited client workspaces. It does not bill your clients for you, so the invoicing stays in your own system.
Is there white label social media software with no add-on fee?
Yes. Aidelly includes white label in the Agency plan price of $349 per month, or $279 per month billed yearly, with no separate white-label charge and no per-workspace fee. Some platforms in this category price it differently: Sendible lists white label as a paid add-on on its top two tiers, and Metricool lists it on its Custom plan only. Prices on the comparison above were read from each vendor page in September 2026, so verify before you commit.
Can I do white label social media monitoring under my own brand?
Partly, and this is worth knowing before you buy. Aidelly gives you a unified inbox for comments, direct messages and reviews inside your branded workspace, plus competitor tracking and branded analytics reports. The inbox covers 8 platforms while publishing covers 11, and LinkedIn inbox access is pending API approval. If you need keyword and mention listening across the wider web, pair Aidelly with a dedicated listening tool.